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About Us
Box 2 was created in the early 80’s when Nicky Allen opened the first BOX 2 store in Brighton, selling a wide range of ladies fashions and accessories. However it was in 2000 that Nicky identified a major gap in the market place when it emerged that there where many customers who asked for larger sizes and with this in mind Nicky took the decision to focus exclusively on selling larger sizes but with a designer twist!
With their great knowledge of the clothes market BOX 2 were able to source high quality ladies fashions from suppliers in Germany and Holland, and embarked upon a marketing campaign that included conferences, seminars and the launch of www.box2.co.uk in conjunction with the first of a series of sale catalogues.
From this start, BOX 2 in Brighton developed a customer base from all over the UK who both visited the store and bought clothes from the catalogue – from humble beginnings BOX 2 now has a customised database of over 80,000 ladies and an annual promotional calendar that boasts 8 sales catalogues each year highlighting the exclusive collections! And it does not stop there, BOX 2 fashions are promoted in the key national fashion press throughout the year and a proactive PR campaign has resulted in many TV appearances, most notably Fern Britton on ‘This Morning’ where BOX 2 often feature in their fashion section!
With over 20 years experience in the fashion industry BOX 2 have built up close relationships with their suppliers in German and Holland, although the collections are constantly growing with additional ranges from Denmark and France. Such close relationships are vital in terms of securing the very best buying terms and also in ensuring the supply dovetails exactly into the sales and marketing campaigns.
Since 2004 the business has grown rapidly with the opening of stores across the UK!
Box 2 opened its first franchised store in Wimbledon, which grew so quickly that they had to buy the retail unit next door! Indeed Ali has hardly had time to enjoy the fruits of her efforts – ‘Opening the first store was a risk, but it is a risk I am happy I took. I love my store, my customers and the products! It’s been hard work but very rewarding and Nicky and her team have been there for me at every stage of our development with advice, encouragement and support!’
Indeed, being part of a supportive franchise family is really important to Nicky and this has been borne out by the number of Franchisees joining the business with no experience whatsoever! Laura and Clare from Bromley opened in July 2006 – ‘Having no previous experience of ladies fashion retailing, it can be quite daunting, but Nicky and the Head Office team have given us tremendous help and encouragement, and have managed to shape us into confident business and store owners’.
Since then BOX 2 has opened a store itself in Knutsford, with further franchises added in Wakefield, Thornbury, Kings Langley, Stony Stratford, Bromley, Kendal, Cambridge and Ilkley!
This strong growth, coupled with plans to open more stores across the UK and on the international stage is founded upon a great package that includes –
· Business Planning and Funding advice
· Store location and fit out support
· Full induction and Training Programme
· EPOS system
· Marketing and Brand Package
· National Marketing Campaigns
· Access to a targeted customer base
· Local marketing Tool-kit
· Dedicated suppliers
· Head Office Support
Nicky clearly sees a great future for BOX 2 – ‘We know our marker sector really well but we can never be complacent in a highly fashion led business. We are also aware that being experts in fashion is not enough as we have invested heavily in both support systems for our Franchisees and in our Head Office support team’.
Investment Level: Franchise Fee £30,000, plus c. £70,000 investment in premises and stock
Contact: Nicky Allen
Email: nicky@box2.co.uk
Tel No: 01444 882727
Business Type:Ladies Fashion and Accessories
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